Heart (Wiltshire) - Swindon
|Genre:||Adult contemporary, Pop, Variety|
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Heart Wiltshire Radio - turn up the feel good!
Heart Wiltshire is a local radio station owned and operated by Global Radio as part of the Heart network. It broadcasts to north and west Wiltshire. The station was rebranded to Heart in March 2009 in line with Global Radio's rebranding of most of the One Network, to which the station was part of.
Because of the rebrand, the station recently started targeting 25-44 year olds. It is currently the highest-rated local radio station in the area, with local competition from BBC Wiltshire and 107 Jack FM.